My Branding Communications lecturer told us that to him the BMW brand symbolizes “Going Places” and Mercedes symbolizes… “You’ve arrived”. Granted it was 2003 and she had not seen the new2006 X5! (But that is another future posting). Nothing symbolizes “You’ve arrived” better than the black Centurion Card from American Express.
So, when I visualize success, I see myself do what so many celebrities like to do: Whip it out to stun unexpected onlookers. Only the top 10,000 American Express clients could qualify for all the associated benefits of the card:
No predetermined spending limit
Airport Club Access – At airlines like Delta, Continental, Virgin Atlantic, and US Airways. And includes one night free at a Mandarin Oriental Hotel.
A VIP Concierge Service at hotels, airports and spas.
The card could literally be used to buy your new Rolls Royce at the swipe of the card. Retailers would swoon at the mere sight of it and they will let you date their daughter just to get you to use in abundance at their shop. Celebrities loves to flaunt it, executives makes damn sure their friends at the country club sees it and the ladies loves to tell their mothers that their man has got one… It actually buys the approval of you mother-in-law.