Brands - The most expensive thing you can buy - Interbrand Rankings

So three of my colleagues and I were stranded in the waiting lounge at Heathrow airport on Sunday, waiting for our plane to board. And we were bored. So I showed them my blog and we started talking about the theme. We talked about what the mega rich can buy with all that money and the subject changed to the most expensive stuff in the world. I told them about Updown Court, Lakshmi Mittal’s house and what the prices are on Gulfstreams and Mega Yachts.

Then Charl, our South African colleague raised an interesting point. These tangible luxuries are NOT the most expensive stuff a billionaire can acquire. They are mere fractions in comparison to the most expensive item you can buy: A brand.

The top brands in the world are worth billions. They are merely a design with brand value connected to it: Totally intangible. This made me go and look at the Interbrand ranking list again. I used their rankings in my studies at university and almost forgot what an interesting read it actually is. For that reason, I’m posting the 2006 ranking for you guys. As far as I know, the 2007 rankings have yet to be announced.

Billionaires’ worth are actually in large part comprised of a brand’s worth. Donald Tump’s name is so valuable, that it could sell almost any piece of property. So when they measure his net worth, they factor in what his brand name is worth. This is NOT money in the bank though: He has to sell that brand before he can see it in his bank account.

Interesting, right? These brands can be worth as much as $67 billion. Take Microsoft: And you wonder why Bill Gates is so rich? Take Warren Buffett as an example. He has a stake in Coca-Cola and Budweiser, two of the brands in the top 100. Billionaires get richer, the more people value their brands. Look at Louis Vuitton. Their monogram designs have catapulted them into top 20.

So forget the $200 million mega yacht, the $130 million house and $100 private jet. Or even the $70 million private island. Go and buy a multi-BILLION dollar brand!

The Interband ranking list for 2006. Just see which brand made the top 100.

Rank, Brand $million
1 Coca-Cola 67,000
2 Microsoft 56,926
3 IBM 56,201
4 GE 48,907
5 Intel 32,319
6 Nokia 30,131
7 Toyota 27,941
8 Disney 27,848
9 McDonald’s 27,501
10 Mercedes 21,795
11 Citi 21,458
12 Marlboro 21,350
13 Hewlett-Packard 20,458
14 American Express 19,641
15 BMW 19,617
16 Gillette 19,579
17 Louis Vuitton 17,606
18 Cisco 17,532
19 Honda 17,049
20 Samsung 16,169
21 Merrill Lynch 13,001
22 Pepsi 12,690
23 Nescafé 12,507
24 Google 12,376
25 Dell 12,256
26 Sony 11,695
27 Budweiser 11,662
28 HSBC 11,622
29 Oracle 11,459
30 Ford 11,056
31 Nike 10,897
32 UPS 10,712
33 JPMorgan 10,205
34 SAP 10,007
35 Canon 9,968
36 Morgan Stanley 9,762
37 Goldman Sachs 9,640
38 Pfizer 9,591
39 Apple 9,130
40 Kellogg’s 8,776
41 Ikea 8,763
42 UBS 8,734
43 Novartis 7,880
44 Siemens 7,828
45 Harley-Davidson 7,739
46 Gucci 7,158
47 eBay 6,755
48 Philips 6,730
49 Accenture 6,728
50 MTV 6,627
51 Nintendo 6,559
52 Gap 6,416
53 L’Oreal 6,392
54 Heinz 6,223
55 Yahoo! 6,056
56 Volkswagen 6,032
57 Xerox 5,918
58 Colgate 5,633
59 Wrigley’s 5,449
60 KFC 5,350
61 Chanel 5,156
62 Avon 5,040
63 Nestlé 4,932
64 Kleenex 4,842
65 Amazon.com 4,707
66 Pizza Hut 4,694
67 Danone 4,638
68 Caterpillar 4,580
69 Motorola 4,569
70 Kodak 4,406
71 adidas 4,290
72 Rolex 4,237
73 Zara 4,235
74 Audi 4,165
75 Hyundai 4,078
76 BP 4,010
77 Panasonic 3,977
78 Reuters 3,961
79 Kraft 3,943
80 Porsche 3,927
81 Hermés 3,854
82 Tiffany & Co. 3,819
83 Hennessy 3,576
84 Duracell 3,576
85 ING 3,474
86 Cartier 3,360
87 Moet & Chandon 3,257
88 Johnson & Johnson 3,193
89 Shell 3,173
90 Nissan 3,108
91 Starbucks 3,099
92 Lexus 3,070
93 Smirnoff 3,032
94 LG 3,010
95 Bulgari 2,875
96 Prada 2,874
97 Armani 2,783
98 Burberry 2,783
99 Nivea 2,692
100 Levi’s 2,689

Lakshmi Mittal’s House – The most expensive residential real estate deal ever done.

Earlier we reported about Updown Court, the world’s most expensive house and Donald Trump’s Florida Mansion, the most expensive house in the USA. Although these two mansions have the titles of being the most expensive houses, they still have to be sold. No body has ever paid that much ($139 million and $125 million respectively) for a residential building. Then who was the person that forked over the most amount of money in a residential real estate transaction?

The answer is Lakshmi Mittal, the Indian steel tycoon and the world’s fifth richest billionaire. His London residence at 18-19 Kensington Palace Gardens was bought from Formula One Boss Bernie Ecclestone in 2004 for a staggering $114.89 million (£62.7 million). And for while the house held the Guinness World Record for the world’s most expensive house. The Mittal/ Ecclestone deal still hold the record as the biggest of its kind.

Another interesting fact: Prince Talal Bin Waleed's palace racked up a construction bill of over $200 million when it was build in the late 80’s. But the palace belongs to his country and not to him per se, so his residence cannot be counted as a “private residential house”.

Updown Court - Most expensive home in the world

In this week’s entry we take a look at the current most expensive home in the world, priced at $139 million! The house is phenomenal and if you ever dreamt of living in a palace or castle, then Updown Court will amaze you with every square foot….


Updown Court – $139 million

The epitome of luxury! Updown Court is situated only 25 miles from London, and through a pair of large sophisticated iron gates, one can see a palatial construction of immense scale and beauty. The main house consists of four floors; each with its own magnificence. There are also two guest houses which consist of nine bedroom/bathroom suites in total, a security lodge located next to the main house, as well as an underground garage with enough space for a small collection of luxury cars. On a heated marble driveway, one can take a ride up to the house, where a creation with 22 bedrooms awaits you.

First impressions last! When you first open the doors to the main house, marble floors stretch from wall to wall, with staircases leading you to a world of luxury. The house has over 100 rooms, with 58 acres of open space to poise its elegance. Some of the surrounding neighbors include Elton John and also the duchess of York, but its Updown Court and its décor, such as the gold foil floor in one of the rooms, which stands out from the crowd. Updown Court is also known for the high level of security it offers. There is the security lodge and gatehouse for 24 hour safety, but it is the walk in safe and windowless “panic suite” with a steel door, which provides residents with the ultimate in security features.

Pools galore! Most people would only settle for one pool, but not when you’re living at Updown Court! There are a total of five swimming pools; two are located in closed areas of the landscaped gardens, and the third outside pool is an “infinity pool” located on the roof, with spectacular views across the countryside. There are a further two indoor pools, one reached by its own private lift, which also has its own sauna, a beauty salon and dressing room. The other, a large pool located in the eastern wing. Most of the pool areas even have their own Jacuzzi as well!

An entertainer’s playground! Updown Court is an entertainer’s best asset, since it hosts an array of spaces that present guests with elegance, relaxation and fun. In the basement there is the squash court, built in a glass box so that spectators can watch. For those up for a challenge, there’s the two lane bowling alley and the snooker room, but it’s the 50-seat cinema with a private bar that truly offers guests the best relaxation and entertainment. For formal evenings, Updown Court has a banqueting hall with two powder rooms…

Most of us will never own a house such as Updown Court, but know that you’ve made it if you ever get invited to an evening for dinner and snooker, at the most expensive home in the world.