Prince Azim of Brunei – When money is no object

Prince Azim of Brunei, 25 year old billionaire playboy spared no expense on his 25th birthday bash. His 200 strong guest list included current stars and those of yesteryear. Celebrities that attended included Jerry Hall, Olivia Newton-John, Faye Dunaway, Naomi Campbell, Kate Moss and even Pamela Anderson. But the star of the night was Prince Azim’s all time hero, Michael Jackson. The former star was paid $10 million to attend, and not even perform!

Every guest got goodie bags that included iPods, Bose Electronic goods, diamond jewelry and Crème de la Mer face creams that reportedly were worth thousands of dollars.

What a life you could lead if money was not an option! Prince Azim is the son of the Sultan of Brunei and known as the ultimate billionaire playboy; always with a beautiful celebrity on his side. Former dates included beauties like Naomi Campbell (Pictured with him), Mischa Barton and Scarlet Johannson.

He has never been shy to spend on celebrities as I reported in one of my previous posts. Mariah Carey got a $5.4 million necklace and to impress rap star Usher, he reportedly sent him a truck load of goodies that included designer track suits, sneakers, loads of Bling and electronic good worth hundreds of thousand dollars.

To say the least, Prince Azim is living the charmed life.

“Your royal highness, if you are reading this, I have my eye on this little… I promise it won’t cost too much… “ :)

Louis Vuitton Monogram Luxury Items – What a Fashion Icon!

Although the brand has never NOT been popular, Marc Jacobs, artistic director of Louis Vuitton has hit a homerun with the monogram designs. They have an almost cult following amongst celebrities. Never has one handbag brand been so coveted in all of fashion history. An icon has been born.

A Louis Vuitton monogram canvas travel item can set you back anything between $595 and $14,000. These bags are regular features on celebs like Scarlet Johansson, Uma Thurman, Kate Moss, Beyoncé, Naomi Campbell and the Hilton sisters.

And how these handbags command respect! Walk into any department store with a Louis Vuitton bag and you give out signals to the store clerks and owners of “Discerning shopper: Handle as a VIP”

The monogram is used for any travel item; from wallets, to golf bags, large trunks to overnight luggage. At a price, Louis Vuitton will even customise any travel item for you. One thing they won’t do however is compromise their brand, as one rap artist found out. He wanted to customise his SUV with monogram canvass seat covers. Louis Vuitton had no problem saying no, despite him offering vast amounts of money to change their minds.

This 150 year old brand has never been so popular amongst the elite of the world.

Below is a pic of Jessica Simpson walking down the street, clutching her Louis Vuitton.

American Express Centurion Card - Once you go Black...

In the words of my father: “To be successful, you have to visualize success now”. No other picture does this better than the one left.

My Branding Communications lecturer told us that to him the BMW brand symbolizes “Going Places” and Mercedes symbolizes… “You’ve arrived”. Granted it was 2003 and she had not seen the new2006 X5! (But that is another future posting). Nothing symbolizes “You’ve arrived” better than the black Centurion Card from American Express.

So, when I visualize success, I see myself do what so many celebrities like to do: Whip it out to stun unexpected onlookers. Only the top 10,000 American Express clients could qualify for all the associated benefits of the card:

No predetermined spending limit
Airport Club Access – At airlines like Delta, Continental, Virgin Atlantic, and US Airways. And includes one night free at a Mandarin Oriental Hotel.
A VIP Concierge Service at hotels, airports and spas.

The card could literally be used to buy your new Rolls Royce at the swipe of the card. Retailers would swoon at the mere sight of it and they will let you date their daughter just to get you to use in abundance at their shop. Celebrities loves to flaunt it, executives makes damn sure their friends at the country club sees it and the ladies loves to tell their mothers that their man has got one… It actually buys the approval of you mother-in-law.

Celebrities' Expensive Designer Sunglasses

After my previous post about expensive sunglasses, I though it would be interesting to see what expensive designer sunglasses are popular amongst celebrities. It used to be that celebrities wore big bug-eyed sunglasses to hide from the public when they stepped on the street with their designer jeans, but these days, these big sunglasses are coming back. Pictured is a popular pair from Chanel.

Celebrities’ favorite brands:

• Giorgio Armani
• Christian Dior
• Dolce & Gabbana
• Gucci
• Emporio Armani
• Roberto Cavalli
• John Richmond
• Bvlgari
• Marc Jacobs
• Prada
• Chanel
• Versace
• Tom Ford
• Fendi
• Moss Lipow

Moss Lipow is the maker of the world's most expensive sunglasses.

Above: Kirsten Dunst, Lindsay Lohan and Kate Hudson

Below: Reese Witherspoon

Celebrities' Designer Jeans

When a celebrity hits the street, they know that it’s very likely that the paparazzi are likely to steal a picture or two. That is why they come prepared; wearing the ultimate celebrity, street-smart fashion accessory: The designer jean. Nothing flaunts their tight …… uh hums as well as a jean.

If the pictures are going to posted in a tabloid or on the net, their publicists know are prescribes that they are not to be seen in any pair of $70 jeans! Low and behold, they have to wear a label. The designers know this; that is why they pay stars like Jennifer Aniston and Kate Moss to be seen in their labels.

Today’s Designer Jeans to be seen in.

Don’t think a quality brand like Levi’s, Diesel or Guess will do. The brand has to be exclusive. So when you are on Rodeo Drive, Fifth Ave. or High street Kensington, this is what you need to look out for:

• 575
• Armani Exchange
• Hudson
• Evisu
• Frankie B
• Blue Blood Denim
• Joe’s Jeans
• Seven for All Mankind
• Rock and Republic
• Blue Cult
• J Brand
• True Religion
• Taverniti So Jeans
• Chip and Pepper

These brands will cost anything from $200 - $1,000, but are the best to be seen in.

Above: Sarah Michelle Gellar, Jennifer Garner and Lindsay Lohan.

Below: Jessica Biel, Rachel Stevens and Keira Knightley

Who wants to be a Billionaire celebutant? - From Paris and Nicky to Amanda Hearst

In this entry we take a look at a couple of billion dollar heiresses, who are either at the top of every major Hollywood party list, or creating headlines in some other way! Yet, all of them still have one thing in common - they all love to spend daddy’s money!


Paris and Nicky Hilton – Inheritance to be worth an estimated $80 million collectively.

The simple life! As great-grand daughters of Conrad Hilton, the founder of the Hilton Hotel chain, Paris and Nicky Hilton are amongst some of the most popular heiresses due to their exuberant lifestyles. Continuously making the headlines, these Hilton sisters are associated to big Hollywood names and flashy parties that have also granted them their high profile status! It’s been estimated that Paris earned $7 million in the past year, mostly for attaching her name to various fashion items and a video game. Nicky on the other hand, has kept a much lower profile than her older sister and has her own clothing line, Chick by Nicky Hilton, and has also announced that she too will follow her great-grand father’s footsteps with the opening of her own chain of hotels, called Nicky O Hotels.


Julia Louis-Dreyfus - Inheritance to be worth an estimated $580 million

One of the favorites! Although she’s the daughter of French Billionaire Gerard Louis-Dreyfus, Julia Louis-Dreyfus is best known for her frequent television shows, especially when she played Elaine in Seinfeld. Her onscreen reputation has rewarded her with an Emmy and a Golden Globe award, which has completely outshined the fact that she’ll inherit almost $600 million one day. Unlike most heiresses, Julia Louis-Dreyfus has taken the opportunity to make her own fortune without the help of her billion dollar father, and has even fronted as a comedienne on Saturday Night Live!


Georgina Bloomberg – Worth of inheritance more than $1.5 Billion

The bloom of riches! Her father, media mogul, Michael Bloomberg, is currently the mayor of New York, and also the 94th richest person in the world, but still that doesn’t get in the way of this ambitious 23 year old equestrian! Georgina Bloomberg is a two-time gold medalist at the North American Young Rider’ Championship, and has also competed at the World Championship! Collectively she has earned almost $300,000 from competitions and hopes to compete in the 2008 Olympics! She could very well have contributed to the tabloids as a celebrity heiress, but instead Georgina clearly prefers to create a buzz of her own.


Amanda Hearst - Worth of inheritance more than $2 billion

The blue-blood society’s new “It” girl! She has long surpassed the likes of Paris Hilton, and is making it clear that she’s the new premier of every high profile guest list! Amanda Hearst is the great-grand daughter of publishing tycoon William Randolph Hearst, and even has four uncles who made it to the annual list of the 400 hundred richest people in America! No wonder she spends over 130,000 dollars a year shopping for clothes, make-up and luxury vacations! The 22 year old student and model has such a high profile, that Hearst Corp.'s own Harper's Bazaar ran an article highlighting her exuberant lifestyle and shopping rituals.

'The Help': Making the lives of the rich and Famous more comfortable

In this week’s newsletter we take a look at some of the people who cater for the rich and famous' each and every whim and make sure that their lives run smoothly. They are the assistants to the wealthy stars, and even get to experience the glamorous lives of the rich and famous.

Butler – earns $100,000 or more per annum.


Taking care of things! You’re a hip hop star or busy executive, and don’t want to answer your own door, then a butler will suit your lifestyle perfectly. A lot of movies have portrayed the role of the butler, but what they don’t show is just how glamorous such a career could be. Imagine; you could meet some of the most influential people in the world if your boss was a high profile celebrity or even a well known entrepreneur, and don’t forget about driving around in luxury cars. A butler is the one person that takes care of your household, the front house manager that ensures that you, your guests, and home are taken care of at all times.


Celebrity Personal Assistant – earns over $120,000 per annum.


A job most people can only dream of! Being a celebrity personal assistant your job is to help your celebrity plan their schedule, screen phone calls and even plan parties. It is a fast pace career since you’re always traveling, going to special events and ensuring that your celebrity boss gets everything they need. Some of the perks include meeting famous people and receiving VIP treatment, as well as going behind the scenes of film shoots. Madonna and Angelina Jolie each have their own personal assistants, who get to experience their glamorous lifestyles and live like stars at the same time.


Private Chef – Earns between $125,000 and $250,000 per annum.


Cooking for the stars! Hip hop star Jay-Z once hired a private chef to cook over 100 chicken wings for him and his friends a night! Gwyneth Paltrow on the other hand, got herself two chefs - one for sweets and one for savory – to help her with her macrobiotic diet! If you’re a celebrity with a busy lifestyle or want someone to cook you diet specific meals, then get yourself a personal chef that you can even take with you when going on holiday. Celebrities tend to get fussy about their food since most of them can afford the best, and that’s when they go for personal chefs to satisfy their craving for something luxurious. The chef not only cooks the meals, but also does the shopping and cleaning afterwards. A nice way to have anything you want at any time you want it!


Nanny – Earns $100,000 per annum plus benefits.



Taking care of the kids! Celebrity moms always get nannies to look after the kids when their away on work and being a nanny means that you have to feed, dress, bath, do laundry and take the kids to school. Although looking after someone else’s kids does not seem like fun, the paid holidays, own cell phone, gym membership and vehicle along with a big salary and a chance to meet famous people, definitely makes up for it. Abbie Gibson had the opportunity to look after David and Victoria Beckham’s kids in 2005, and not only traveled around with them, but also a stole the spotlight on a few occasions.

Oh, the Rich has such expensive birthdays

This entry is about birthdays, and features the most expensive party, birthday gift and even most expensive cake. Birthdays are really special, so take a look at what some have done to make it even more special…

Most expensive birthday – $27.2 million

The Sultan of Brunei might have turned 60 this year, but his 50th birthday has to be the most memorable of all. After spending millions on caviar and the best champagne, the Sultan had to go one step further and fly in Michael Jackson for three performances that cost him 16 million dollars. Some of the guests included Prince Charles from England, and when you’re inviting royalty to your birthday you might as well host the most expensive birthday party in the world.


Most expensive birthday gifts in 2006 – Beyonce Knowles’s $1 million car

When Beyonce Knowles turned 25, boyfriend Jay-Z wanted to make her feel extra special, and so bought her a 1959 Rolls Royce convertible with an estimated value of $1 million. The car is iconic and a really expensive gift, but when it comes to gifts Mariah Carey’s has to be the most expensive this year. Mariah was preparing to perform in Madison Square Garden, when Prince Azim from Brunei, presented her with a $5.4 million necklace and matching ring.


Most expensive cake – $1.65 million

Delicious diamonds! Taking six months to create, this fruit filled cake is the proud work of an experienced Tokyo chef. Covered in 223 diamonds and unique patterns, the outside is a sparkling extraordinaire that will dazzle just about any party. Imagine the surprise on the face of your guests when you enter a room with this cake!


Most expensive birthday card – estimated at $56,000

A former art college secretary arrived at her surprise 70th birthday party, and found something more surprising than she could ask for. When former student, Damien Hirst sent her a birthday card, he tried to make the occasion extra special by sending one of his ‘dotted’ paintings instead. On the painting he wrote her a special message, and the painting is thought to be the most expensive birthday card in the world.

Living in the Rich's Modern Castles

This week’s entry is about the most exclusive and luxurious gated communities in the U.S. If living in privacy with a secluded golf course, polo garden or even a personal concierge suits your needs, you might want to have a look at these properties…


Star Island, Miami Beach – $50 million

Precious privacy is what you want! Situated in the Bay of Biscayne, Star Island has become the sanctuary for the wealthy and famous. Behind a guarded gate, residents appreciate an ocean view and roam their mansions, equipped with the latest luxuries. The enormous home shown here has a total of 13 bedrooms as well as a 10,000 bottle wine cellar. The outside is just as impressive, which features an outdoor air conditioning system and swimming pool. Star Island is renowned for its celebrity residents and if you ever planned on moving here, you might just share a conversation with the likes of Shaquille O’Neal, when collecting mail or going for a jog.


Seminole Landing, North Palm Beach – $36.5 million

An imperial ocean retreat! With 17,000 square feet of living space and a six acre view of the Atlantic Ocean, Palazzo Serena is one of the most elegant estates within the Seminole landing community. The Tuscan-style estate features a fusion between new and old styles; from the decorative bold indoors to the playful outdoors. Outside, residents enjoy the freedom of their own tennis court, beach house and even 2 guest cottages, and not to forget the waterfall and spa. Palazzo Serene is a fortress of extravagance that offers a private lifestyle for those want the most out of their home.


Beverly Park, LA – $30 million


Would you like to be neighbors with Eddie Murphy? Beverly Park is one of the gated communities where top Hollywood actors spend their time away from the spotlight. The home in the picture is just one of the estates anchored in the park, which offers home owners a golf course and canyon views. Resembling a small hotel with 25,000 square feet of living space, the estate has 5 luxury bedrooms, an elevator, a gym and even a tennis court. With 1.8 acres of privacy it’s no wonder people are flocking to get their own haven of comfort in the Park.


Brentwood Country Estates, LA – $29.5 million


Privacy in the serene Santa Monica Hills! A soft sea breeze, a view of the Queens Necklace and a 1-acre flat pad for horses aren’t the only attractions of this Brentwood Country estate. With a 10,000 square-foot house, lagoon pool, vineyard and theatre, you know you’re living in luxury. Arnold Zwartzenegger has also found residence here and it is no mystery; Brentwood is close to everything and just about away from everything else. Equestrian types can even access trails that run all the way to Malibu.

Sunglasses of the rich - From Expensive to weird

Hi, since summer is a time of fun and excitement, why not embrace the sun and hit the beach with the best summer accessory…sunglasses. This week’s newsletter brings you a look at sunglasses that will make your summer a more pleasant adventure, and at the same time make you look and feel like a million dollars.

Moss Lipow – 3800 dollars, Ostrich and alligator sunglasses

Sunglasses from the Moss Lipow collection

After an extensive search for a picture of the most expensive sunglasses in America, we gave up only to discover that these sunglasses are just as rare, as they are expensive. Moss Lipow, who’s a designer that designs with attitude, believes that sunglasses should be an extension of your individuality, created a unique pair of ostrich and alligator frames that stirred the fashion world this year. Imagine being one of the few people wearing a pair of frames so unique, so original, but also an individual expression in every way? We wish we could provide you with a picture, since these glasses sound remarkable...and truly defies the norm.

Fendi - 1300 dollars

Sharon Stones Bulgari Frames




Jessica Alba’s Dior Frame

Fendi is an iconic designer label, and the Italians certainly know how to create a fashion statement. If you’re looking to follow the trends, then this style of frames is in season this summer. Sharon Stone got herself a pair of Bulgari Swarovski sunglasses for about 400 dollars, which are hand made and hand painted. Another celebrity that has opted for more trendy frames is Jessica Alba, who went with Christian Dior frames at 450 dollars. Whatever style you’re looking for, there is something for everyone this summer and like the stars, you can too create your own individual look.

Louis Vuitton - Millionaire sunglasses at 1000 dollars

Are you a millionaire in the making? In collaboration with Louis Vuitton designer Marc Jacobs, Pharrel Williams from The Neptunes and Bathing Ape designer, Nigo, have created the most sought after sunglasses this summer. Millionaire sunglasses are clearly inspired by early gangster films, and celebrities are lining up to snatch a pair of what’s soon becoming, the latest fashion trend. Their a timeless classic and Louis Vuitton is certainly on the right frame with these vintage style sunglasses.


Moss Lipow- Price unavailable

Since Moss Lipow believes that sunglasses should be an extension of your individuality, we thought we’d add these frames as well. Their extremely eccentric and add a creative twist. Moss Lipow is sure to be one of the most expressive designers in the industry, and those that seek their own individual look can certainly count on him to provide you with something extraordinary.

Soccer: There's money to be made...

When you take the action of the Super Bowl, combine it with a period of 64 matches, and multiply it by about 1.4 billion global viewers, it’s easy to understand the impact of the 2006 Soccer World Cup tournament.

Not only does it mean that the beautiful game is more glamorous than any other sporting event, but that the tournament creates exceptional brand exposure for all companies involved.

So, this week we take a look at some of the brands and companies who have gone the extra mile to get their names across the globe. In the world of business it takes money to make money…

The right to broadcast…

Univision, a Spanish broadcaster, holds the Spanish-language broadcaster rights in the U.S. The network paid 150 million dollars for the rights to the ’02 and ’06 World Cups and has sold almost 130 million dollars in advertising space for this tournament. Their revenue is expected to climb to an estimated 180 million dollars. The broadcasting rights to the 2010 and 2014 tournaments will cost Univision a small fortune of about 325 million dollars.

Sponsors of the Soccer World Cup…


FIFA has partnered with 15 companies as official sponsors for this year’s soccer event. From the likes of Budweiser, Coca-Cola, Yahoo, Continental and Mc’ Donald’s have all paid between 38 and 63 million dollars to get their names associated with the tournament. ADIDAS, who is the provider of the official World Cup soccer ball has spent an estimated 200 million dollars on marketing and expects to gain 1.5 billion in soccer sales during the 2006 Soccer World Cup Tournament.

Budweiser and the German locals…


Warren Buffet, the biggest shareholder of Budweiser, who is worth 42.9 billion and also the second richest man in the world, saw an opportunity in this year’s World Cup when they became one of the official sponsors. Becoming the only official beer at the tournament means that Germany, who is one of the largest beer drinking and producing nations in the world, will be helping Budweiser achieve exceptional sales and brand exposure. However, some of the locals had mixed emotions about this, and so a second beer had to be added to keep everyone happy.

Samsung Mobile limited edition…


Samsung, a Korean phone maker, took the initiative to launch a limited edition phone which is also the English team’s phone. The E 370 comes pre-loaded with the characteristic three lions wallpaper and video clips of David Beckham’s free kicks and other celebrated moments in England’s soccer history. Samsung wishes to gain effective brand exposure in the British market seeing that the 2006 Soccer World Cup has created the ideal platform to boost almost any brand. It is believed that global companies will spend more than 1 billion dollars promoting their brands throughout the event.

Soccer: Class, flair and money…

When it comes to class, flair and elegance nothing captures more skill than the game of Soccer. And with the 2006 Soccer World Cup just around the corner, spectators across the globe are already waiting in anticipation to watch the biggest tournament in the beautiful game.

Living a life of luxury and glamour you’d sure want to earn a professional soccer players salary. So this week we take a look at some of the greatest stars in the 2006 Soccer World Cup and what they’re worth when it comes to salaries and transfer fees. You too could earn a healthy some of wealth with Golden Riviera…all you need to do is play!


David Beckham - Paid 32 Million dollars a year!

David Beckham is the most marketable professional soccer player and earns 13.7 million dollars a year just from advertising endorsements alone. When the midfielder transferred from Manchester United (England) to Real Madrid (Spain) in 2003, the fees reached an astounding 32.5 million dollars. A weekend after Beckham’s signing; his Real Madrid football shirt sales went through the roof, providing the club with so much profit that the amount made from sales covered all Beckham’s transfer fees. Millions of British fans will be hoping for Beckham to conquer the world in this year’s World Cup with his brilliant ability to curve the ball from any angle into any direction.

Ronaldo – Paid 23 Million dollars a year!



His been nicknames “The Phenomenon” and elegantly presents the pitch with speed and a vigorous scoring instinct. When Ronaldo transferred from Inter Milan (Italy) to Real Madrid (Spain) in 2002, the fees reached a massive 53.7 million dollars. He’s been named the FIFA World player of the year in 1996, 1997 and 2002. Brazil will be hoping to retain the title in this year’s tournament, depending on the performance of their No.1 striker.

Zinedine Zidane - Paid 21 million dollars a year!

Zidane is often considered to be among the best footballers in the world still playing, and some might argue that Zidane is one of the most talented players of all time. He came back from retirement in 2005; and was reinstated as the captain of the French national team. When Zidane transferred from Juventus (Italy) to Real Madrid (Spain) in 2001, the fees reached a record of 103 million dollars! FIFA also named the midfielder World player of the year in 1998, 2000 and 2003.

Ronaldinho - Paid 28.47 million dollars a year!


The attacking midfielder possesses all the flair speed and luck any soccer player could ever wish for. He’s been named the FIFA World player of the year twice as well as European player of the year. When Ronaldinho transferred from Paris SG (France) to Barcelona (Spain) in 2001, the fees reached an unbelievable 40 million dollars. Ronaldinho, the captain of Brazil is definitely one of the players to be watched during the 2006 Soccer World Cup, he’s electrifying display of skill should definitely not to be missed.

Ever had a dream come true...?

With Golden Riviera Group, its possible to make your dreams come true… never has this been more possible than with our Golden Dream Trips Promotion! All you have to do is play at any of Golden Riviera Group’s casinos, and you could win one of these fantastic experiences…

Fancy a shopping spree in the Big Apple?

It’s on us. New York City is a shopper’s paradise – you’ll find anything, from every corner of the globe. Spend a couple of days and nights in Manhattan, where the opportunity to discover something special you can’t find back home awaits.

Visit the Crystal District – a five-block stretch of Madison Avenue – home to the richest concentration of luxury crystal in the world including decorative objects and unique jewelry from companies such as Baccarat, Daum and Lalique.

Or for a bit of ‘uptown luxe’, Manhattan's Gold Coast extends from 59th to 96th streets and from the East River to Fifth Avenue, where you’ll be able to spend to your hearts content on designer dresses and luxurious handbags at Bloomindales or Saks Fifth Avenue, or visit Dunhill where only the finest tailored men’s clothing, accessories and leather goods are offered.

Drop in at world-famous stores such as Donna Karen, Peter Elliot, Tiffany&Co. … or Bond No. 9, where handcrafted scents that represent the spirit of New York can be mixed to form your own unique fragrance…

Or take a 3 day cruise from Miami to the Bahamas

Sip cocktails at sunset, lounge in the Jacuzzi or on deck, and stop off to visit some of the most spectacular ports in the Caribbean… known for its pristine beaches, famous resorts and glittering casinos, the Bahamas has something for everyone! And, Grand Bahama shopping is considered nothing less than a world-class sport – in fact, its shopping paradise at its best.

The Bahamas boasts some of the biggest and best labels in the world – one look at its picturesque ports in their waterfront locations is enough to induce a luxury-inspired shopping spree, whilst still allowing you to relax.

And when the sun goes down, the stars come out. From five-star dining to local fare, the Bahamas has it all. You can choose from casual waterside cafés to international bistros to elegant dining.
In addition there are plenty of nightclubs with exciting shows. You can also experience some of the best land casino action in Grand Bahama. From slot machines to every table game imaginable, you’ll find all the action and excitement you want with a relaxed elegance!

See Oprah live

Share the airwaves with the world’s most famous, billionaire talk show host – one of the world's richest entertainers. Oprah is so successful, that she even has her own production company and magazine named after her.

She lives on "The Promised Land", her 42 acre (170,000 m²) ocean view estate in Montecito, California, outside of Santa Barbara. Rumors state that Winfrey was at a party the previous owners were throwing and so fell in love with the estate that she was reported to have purchased it by writing a personal check for $50,000,000 although it was not for sale.

Oprah is also familiar with making people’s dreams come true - one of the show's features has been the "Wildest Dreams" tour, which fulfills the dreams of many deserving people be the dream a new house, encounter with a favorite performer, or a guest role on a popular TV show.

In 2004 she gave each of her 276 audience members a new car to celebrate her show's 19th season. So you never can tell what to expect as a member of her studio audience…All you need to do is play, and your wildest dreams could come true in no time…

Look like a star, feel like a star

Fashion shows, after parties, 5 star clubs and restaurants… When you’re living the life of luxury and glamour, you need to look the part. Which is why we bring you a look at what’s hot and what’s not when it comes to getting all dressed up this year. To feel like a star, you need to spend money on looking like one. And with Golden Riviera Group casinos, all it takes is that one, big jackpot and you could be stepping out in style in no time… all you need to do is play!

Clothes

First impressions last, and when you’re a star its all about how you dress. For $2,000 you can slip into something sleek by Hervé Léger, as worn by Sharon Stone. Or for a more luxurious feel, pick up a $3,000 Oscar de la Renta favored by Penelope Cruz. For gentlemen, nothing says power and style as succinctly as a sharply tailored Brioni suit, valued at $7,500 and worn by high rollers such as Donald Trump.

Hair

When celebs like Meg Ryan and Michelle Pfeiffer need a $600 trim, they visit Sally Hershberger in NYC. Or, for $800, you can rub shoulders with supermodels such as Giselle, Kate Moss or Naomi Campbell at ultra-exclusive Orlo. For gents, a mere $300 will enlist the services of one of the hottest men’s hair stylists – Brent Barber – at the Brooks & Brooks London salon frequented by David Beckham.

Beauty and frangrance

Looking good also has to do with how well you look after yourself. Madonna, Liv Tyler and Susan Sarandon go for Tracy Martin beauty and face creams – at over $400 per ounce, they’re more expensive than caviar. Limited edition colognes for men are the way forward, such as Feuille Verte by Olivier Creed for $375.

Accessories

From $1,850 and up Jimmy Choo handbags are a favorite of Nicole Richie, Halle Berry, and Charlize Theron, whilst Manolo Blahnik alligator boots at $11,000 are the must-have item of the year. Sunglasses are very popular, with importance on luxury brands and designer names – this year, Fendi for men and Gucci for women valued at $350 each.

Personal stylist

Of course, if you’ve got the money you can hire your own personal stylist. For $10,000 a day Rachel Zoe helps stars like Kiera Knightly, Lindsay Lohan and Mischa Barton stay in fashion, whilst Cher Coulter makes sure Orlando Bloom maintains his stylish look.

Get the VIP Treatment you deserve

From the ski slopes of Aspen to the beaches of the Hamptons, even celebrities need some time off to rest and rejuvenate when they’ve been playing too hard. At Golden Riviera Group casinos, we’re used to delivering star treatment to our players, so this week we thought we’d inspire you by taking a look at some of the world’s top luxury escape spots.

And you can go there too, simply by trying your luck at Golden Riviera Group casinos! All you need to do is play hard and hit that one, big jackpot, and you too may be flying off to one of these exquisite locations sooner than you think…

Sea Mountain

Rated the top celebrity spa four years in a row, this private, secluded spa exists in a secret location just outside LA, in order to ensure the most private VIP experience. Even celebrities themselves don’t know where they’re going until the limousine picks them up! Once they arrive, however, they are waited on hand and foot, enjoying mineral spring water whirlpool massages, herbal steam baths and saunas, heated swimming pools and reclining in top class accommodation whilst enjoying gourmet cuisine and specialty drinks. Regular guests include Halle Berry, Jennifer Aniston, Leonardo di Caprio and Brad Pitt.

Wakaya

The Wakaya Club resort in Fiji is an exclusive private island resort that accommodates only 20 people at a time. Guests can stay in one of nine thatched roof huts – each surrounded by wide verandas, tropical gardens, and its own private stretch of beach – or in Vale O, which is a 12,000-square-foot home divided into three pavilions that come with a driver and personal chef. The top villa costs $5,950 a night and the island can also be hired out. This fabulous getaway has hosted stars such as Michelle Pfeiffer, Russell Crowe, Nicole Kidman, Celine Dion and Pierce Brosnan.

Gstaad

The prestigious Palace Hotel in Switzerland attracts an international mix of jet-setters such as David and Victoria Beckham, who go there for the excellent skiing and the social scene. No less than six restaurants provide the finest possible cuisine in lovely settings, whilst the state-of-the-art bedrooms are warm, spacious and comfortable. The hotel’s La Prairie spa offers a range of relaxation treatments, such as back massage followed by the application of special self-heating mud. The treatments are then personalized by a therapist using a combination of massage techniques and marine ingredients.

Mustique

The private island of Mustique in the Caribbean has long been a playground for royalty, musicians and celebrities since the 1950s – when Scottish eccentric Lord Glenconner bought the island and invited his blue-blood friends over. Princess Margaret also owned a house there, Les Jollies Eaux, which can be rented for up to $32,000 a week. There is also the magnificent six-bedroom Plantation House, which costs a whopping $60,000 a week. Cars are not allowed on the island, and the only nightlife is funky beach bar Basil's. Visitors include Oprah Winfrey, Tommy Hilfiger, Mick Jagger, Kate Moss, and Claudia Schiffer.